Bjarke Ingels’ presentation at Architectural Record’s Innovation Conference 2011 touches the new concept of Hedonistic Sustainability that Ingel’s office (BIG) has been exploring in a number of projects shown in this presentation.
[youtube]http://www.youtube.com/watch?v=86pV3-BdmXU[/youtube]
The idea behind Hedonistic Sustainability is that architecture does not need to make a design sacrifice in order to be ecologically and economically conscientious.
The current way of thinking about sustainability incurs in undesired compromises that often start in the consumer’s pocket.
The approach to Hedonistic Sustainability supports that any strategies should be motivated by the desire for pleasure, increasing life quality and human enjoyment.
In order to complement this new ‘green concept’ Ingels says that architects need to become designers of ecosystems. I feel that architects have been designing ecosystems for a long time; the challenge is that we need to integrate many more resources these days.
